The Cartographer’s Table
The Challenge
This chocolate brand required a completely new identity down to the company name and product concept. The goal was to create a luxury chocolate product that would appeal to women and stand out on store shelves.
The Solution
I came up with The Cartographer’s Table, a brand that puts a unique topographical map on each one of their chocolate bars. In the packaging, I incorporated the story of chocolate’s voyage to the new world, tying into the overall theme of adventure.
The packaging uses real topographical maps and conveys a vintage, luxurious theme that helps it stand out on shelves. This chocolate bar is ready to take you into “an uncharted world of chocolate adventures.”
