Taste of the East Campaign
The Challenge
Taste of the East is a Middle Eastern deli and spice business that required a full brand identity, marketing strategy, and marketing materials. This hypothetical restaurant desired to expand into selling spice products and offering cooking classes, so the campaign needed to increase awareness and generate sales.
The Solution
I created and implemented a marketing strategy that reached the target audience on several platforms and stages of the sales funnel. The logo incorporates a spoon for their deli/restaurant and leaves for their spice products. The rich colors are inspired by the herbs and spices used in Middle Eastern cooking.
This campaign involved branding, a website, social media content, email marketing, blog articles, web banners, a content calendar, and a pitch deck all aligned with the strategy.
Social Media
I planned and designed content for Facebook, Instagram, Twitter/X, and YouTube to reach the target audience and promoted the restaurant’s food, cooking classes, and spice blends.
Email Marketing
Three emails and one e-newsletter were created for this campaign to introduce the new spice products and cooking classes to existing customers.
Blog Articles
Content marketing helps provide value to attract new customers through relevant cooking tips and recipes.Â
These blog articles are geared toward different segments of the target audience: young adult males learning to cook and middle-aged moms who love cooking.
