Dipsy Skincare
The Challenge
This is a passion project I created for a skincare brand named Dipsy. For the branding and packaging, I wanted the designs to feel simple, geometric, and clean.
One of the challenges was creating a brand system that could be applied to various product shapes and sizes. The other challenge was making each product distinct while fitting nicely within the product line.
The Solution
I created a modular brand identity that could be easily adjusted for different products and packaging materials. The grid-like format allows for endless layouts that are distinct but consistent. Soft colors are also used to quickly distinguish products for consumers.
The result is a sleek and simple brand identity that can adapt to many product lines. The final assets include product packaging, cosmetic tubes, dropper bottles, shopping bags, and business cards.
